The extensive global competition between companies and the development of new industrial technologies have greatly contributed to the current competitive conditions Like industrial companies, customers demand high quality products, low prices and better performance. This fierce competition has led to concerns about improved product design. This development is based on GQFD. Model of this developed Water pump is employed by CAD solid model (version 7). In order to achieve competition and high quality and high performance in the Iraqi market. GQFD demonstrates the balance between product development and environmental protection. Used a water pump for a home air cooler as a case study. Data is collected and distributed using personal interview methods and questionnaire forms to indicate customer requirements. The data is then analyzed using Pareto chart and AHP to prioritize customer needs. These priorities are then placed in house of quality and matrix of relationships between customer requirements and technical characteristics is established. The product has been developed from electrical to mechanical, in addition to using accumulated, stored and recycled materials; it also saves 20% of energy, thereby combining energy reduction with the use of damaged materials and their re-entry into work. As a result, the cost of pump manufacturing will decrease
This new methodology utilizes Quality Function Deployment (QFD) with Analytic Hierarchical Process (AHP) together for improving product planning stage, hence, the product development, because this stage precedes the manufacturing stage and is regarded as an important stage in the product development. The proposed methodology consists of two models; namely: (1) Curent QFD Model. (2) Current AHP Model. It was applied practically to demonstrate the models' applicability and suitability, and develop liquid Gas Cylinder Valve produced at Al-Ikhaa General Company (IGC) for Mechanical Industries. "Thus it was possible to find out the critical and important specifications for improving product planning which should be considered in product development". These specifications have high ranking and Scaled Value Technical Ratings (SVTR) of over (50%). SVTR have values as follows: (1) (1.0000) for Pad (H1), then (2) (0.9270) for piston (H4), (3) (0.9195) for gasket (H12), (4) (0.8236) for safety valve (H6), (5) (0.8156) for sealing 1 (H5), (6) (0.6935) for sealing 2 (H9), (7) (0.5441) for installing the regulator with valve (H10) and (8) (0.5220) for spring2 (H7). When applying AHP method, various results were obtained. Based on the final score of Al-Ikhaa Company, where the highest defects value was (45%) was reported in the production processes. Also, values of maintenance dismantling 23%, Product assemblage 12% and maintenance assemblage 9% of the Product values.